50's Fashion: Vintage Fashion and Beauty Ads was edited by Jim Heimann in 2007.
The Nitty Gritty:
This book is a collection of advertising images from the 1950's. There are both menswear and women's fashions included. The images are in original full color, and they're every bit as appetizing today as they were when they were printed. To the vintage style consumer, the images are very informative, more so than any modern book on vintage style I've come across so far. The illustrations and photographs tell you much more than they were originally intended to say. Not only do they tell you the name brand of the shirt you may want to buy (which is very useful for internet searches), they also tell you which accessories to pair with it for an authentic 50's look.
I originally checked this book out of the local library, but it is a definite must purchase. The book would be very useful for vintage fashionistas as well as costume designers who want to pursue a truly authentic look.
The book has mediocre reviews on Amazon, so I'll address the concerns of the other customers. One customer received a book in poor condition, which is hardly a flaw in the book's contents. Another expected more of the book to be about women's fashions. There is quite a bit of space devoted to menswear in the book. Quite a few of the lady's fashions are underwear and swimwear. That said, I still think this is an amazing resource if you can get it for the right price. It seems to be a somewhat rare book.
Rating: 5 Stars
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