Design Icon: Jantzen swimwear

Examining the vintage ads from 50's Fashion Vintage Fashion and Beauty Ads, one early standout brand was Jantzen. As I write this entry, it is mid January, so tropical locations and adorable bathing suits are a welcome fantasy.  Vintage swimwear had not occurred to me as a practical option for my collection, but Jantzen has shown me the error of my ways.

Jantzen is a swimwear company that is still around today.  While my general inclination is toward a vintage look, it is possible to buy Jantzen swimwear new.  This is extra convenient, because vintage sizes are significantly smaller than their modern counterparts.  Modern Jantzen also makes plus size swimwear. 

I am inclined to shy away from the more modern two pieces in favor of a modest one piece design.  Most of the modern Jantzen pieces do not have the dramatic vintage design aesthetic I am going for.  The ad describes the Jantzen look as "torso-oh" and its methods as "shapemakery." The prettiest of all the vintage Jantzen looks of the 50's was called "fine line."  I haven't seen any examples floating around for sale online currently.

Although I did find this dishy little number on Etsy today.


Etsy 50s Pinup Perfection Ruched Cherry Embroidery Jantzen Swimsuit

What to look for:  Great Jantzen swimsuits are available in a variety of cuts and fabric patterns.  The company has been making swimsuits since the early part of the 20th century, so Jantzen swimsuits can add authenticity to vintage wardrobes of many decades.  If you're looking for a great 50's look for any swimsuit, have a look at the cut, color and pattern.  Some key design elements would be gingham, cherry, or polka dot fabrics like those you might see in a vintage pinup illustration.  Ruched swimsuits seem to have been pretty common at that time.  The great Etsy example I've linked to is a convertible swimsuit.  The straps change from halter top to cross back.  When you're shopping for vintage Jantzen online, remember that sizes have changed, and you should go by measurements rather than modern sizes.

Even if vintage swimsuits aren't for you, they do give some inspiration for what to look for in a modern swimsuit for a vintage chic look.